Under the creative direction of Augusto Custodio, the "Timeless" campaign weaves a narrative that emphasizes the fusion between beauty and functionality.
The campaign created for Dell Anno, an iconic custom furniture brand that sets trends in design and functionality. Taking place in the picturesque city of Bento Gonçalves, the birthplace of Dell Anno in southern Brazil, this campaign captures the essence of a collection that is both luxurious and exclusive.
The choice of locations and photography direction in "Timeless" are deliberate to emphasize timelessness. From macro details of furniture texture and finish to expansive views of the factory, each image is a testament to Dell Anno's ethos of combining functionality with cutting-edge aesthetics. The campaign invites viewers to appreciate each product not just as a decor element, but as a centerpiece of their lives and spaces.
"Timeless" is more than an advertising campaign; is a visual journey that celebrates heritage and innovation. Filming in Dell Anno's home city and inside its avant-garde factory reveals not only the artisanal production processes, but also the meticulous care and passion that goes into creating each piece of furniture. The images captured highlight the subtlety of shapes, attention to detail and refined aesthetics that are trademarks of Dell Anno.
The "Timeless" campaign makes history as a milestone in interior design advertising. We invite architects, designers, and furniture lovers to explore this exclusive collection and be inspired by the harmony between form, function and lasting beauty.
A narrative of luxury and exclusivity
Under the creative direction of Augusto Custodio, the "Timeless" campaign weaves a narrative that emphasizes the fusion between beauty and functionality. Each scene has been carefully planned to reflect the timelessness of the pieces, suggesting that true luxury lies in the ability to transcend eras and trends. The result is a series of visuals that not only showcase the furniture, but also tell a story of continuity, innovation and exclusivity.
Timelessness in Every Detail
The "Timeless" campaign stands out for its ability to capture the essence of timelessness through a visual narrative that combines Dell Anno's artisanal heritage with a modern, sophisticated aesthetic. Directed by Augusto Custodio, the campaign elevates the concept of luxury furniture, emphasizing the duality between form and function while celebrating Bento Gonçalves' rich design tradition. This project doesn't just feature furniture; he reveals how they can transcend time and serve as centerpieces that enrich users' lives and spaces, ensuring that each piece is seen not just as part of the décor, but as a legacy of beauty and utility.
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