Cosentino expands its global communications with the Architects Brazil series on streaming
- Sofia Valim
- Aug 27, 2024
- 3 min read
The brand expands its global communication in the Architects Brazil series, combining innovation and technology with the biggest names in architecture on streaming.

By investing in the association with streaming, Cosentino adopts a high-value communication model, where the power of cinematic narratives and the association with great names in architecture strategically reinforce its positioning of excellence in the market. The company participates in the series highlighting its excellence in design and innovation in two standout episodes: one with renowned architect Arthur Casas and another with TETRO Arquitetura.
This project goes beyond a TV or streaming production; it is a sensitive and profound material that translates the architects’ journey, their creative processes and their visions about architecture. The digital collection created complements this purpose, offering a globally accessible legacy, perpetuating the influence and contribution of the brands and professionals involved. The Architects Brazil series It features prestigious names in Brazilian architecture such as Marcio Kogan, Arthur Casas, TETRO Arquitetura, Fernanda Marques and Jacobsen Arquitetura.

The choice to join the “ Architects Brazil ” series reflects a clear strategy by Cosentino to expand its presence on new platforms, adapting to changes in communication formats. By distributing the series on Gallery , a platform dedicated to the creation and preservation of art, architecture and design collections, the brand ensures that its positioning is associated with content of high cultural and aesthetic value.
This partnership goes beyond simple brand exposure; it provides Cosentino with a significant return in terms of visibility, recognition and reputational enhancement. By aligning itself with the projects of some of the most prestigious architecture firms in Brazil, Cosentino not only reaffirms its commitment to quality and innovation, but also directly communicates its values to a specialized, engaged and influential audience.
The partnership is further strengthened by the global distribution of the series on Amazon Prime Video , significantly expanding the reach of not only the series, but also the brands involved. Cosentino’s presence on such an influential streaming platform allows the brand to connect with a global audience, reinforcing its presence in projects by major architects and ensuring that its products and values are highlighted in highly relevant and inspiring contexts.
In today’s changing communications market, the partnership between Cosentino and the series “Architects Brazil” exemplifies how streaming can be a robust and effective way to build and strengthen brand recognition. This strategic partnership offers Cosentino a unique platform to communicate its innovation and excellence, while solidifying its position in the market as a brand aligned with contemporary trends and the demands of an increasingly demanding and well-informed audience.
"Cosentino's involvement with Architects Brazil goes beyond the screen. We are preparing a series of activations that include high-visibility physical events, where strategic market figures will be present, thus creating more direct and objective opportunities for communication and brand actions. This type of activation generates engagement that transcends digital content, creating memorable and impactful experiences for brands," said Augusto Custodio , director of the series.
The Architects Brazil series has also been widely screened at cultural and film festivals around the world, providing an additional platform for participating brands to internationalize. Presence at high-profile cultural events increases brands’ global visibility, solidifying their position in the international market.
About Cosentino
Cosentino is a Spanish family-owned company that produces and distributes high-value surfaces for the world of design and architecture. Through pioneering brands such as Silestone®, Dekton® and Sensa by Cosentino®, it offers innovative solutions that provide design and value, inspiring the lives of many people.

About Architects
The Architects series reaches its second season in Brazil, standing out as a reference production in the world of architecture. After an acclaimed first season in Portugal , which featured the participation of renowned architect and Pritzker Prize winner Álvaro Siza Vieira , the series now turns to Brazil, where it explores the work and philosophy of the greatest names in contemporary Brazilian architecture.
In this new season, Architects Brazil delves into the creative processes and inspiring stories of five of the country’s most prestigious architecture firms. Each episode reveals innovative projects in stunning landscapes, highlighting how design, sustainability and innovation come together to transform spaces and create true works of art.

Distributed globally on streaming platforms such as Prime Video and Gallery , the series offers a unique opportunity for brands looking to associate themselves with content of high cultural and aesthetic value. With its combination of engaging storytelling and stunning visuals, Architects Brazil not only celebrates architecture, but also redefines communication strategies in the market, connecting brands and professionals with a specialized, influential and global audience.
The presence of Álvaro Siza Vieira in the first season and the involvement of big names in Brazilian architecture in this new phase consolidate Architects as an essential series for all those passionate about architecture, design and innovation.
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