The harmony between design, narrative and soundtrack
A conceptual campaign that celebrates the launch of the new product line from Artefacto, the prestigious Brazilian high-end furniture brand. This exclusive collection was revealed through a stunning conceptual video, shot at the iconic Memorial da América Latina, an architectural masterpiece by Oscar Niemeyer located in the heart of São Paulo. The result of a meticulous artisanal process that combines tradition and innovation. Each piece is carefully created by artisans employing traditional techniques to ensure unparalleled quality. This launch is an ode to craftsmanship, highlighting the human skill and attention to detail that are Artefacto's signature.
The choice of the Memorial da América Latina as the setting for the campaign was not by chance. This architectural monument not only reflects the grandeur and beauty of Niemeyer's creations, but also symbolizes the fusion of art, culture and history that are intrinsic to the design of each Artefacto piece. Niemeyer's fluid and innovative architecture provides the perfect backdrop to introduce the new line of furniture that promises to redefine the standards of luxury and exclusivity. In this film, we explore the concept of exclusive. Each item in the collection is not just a piece of furniture, but a work of art that offers distinction and sophistication to any environment. The pieces are designed to be timeless, not just in style, but as lasting heirlooms, standing out in any contemporary or classic design space.
Space and Inspiration
The "Artefacto Edition" campaign film is a visual journey that captures the essence of the brand through a narrative that emphasizes beauty, functionality and art. As the camera moves through the spaces of the Latin America Memorial, it gradually reveals the elegant lines and exquisite materials that make up the new collection, while a carefully selected soundtrack complements the visual aesthetic, creating an immersive experience for the viewer.
Concept Integration
Augusto Custodio's vision is intrinsically captured in every frame of this campaign, where his narrative skill aligns perfectly with the fluidity and sophistication of the iconic Memorial da América Latina. The choice of soundtrack complements the visual elegance, creating a harmony that transcends the simple display of furniture to become a complete sensory experience. The creative team brings a unique perspective to the film, which highlights the connection between form and function, between space and design. Custodio and his creative team's talent for telling stories through images and sound invites the viewer to not just observe, but feel the essence of the collection, offering an unparalleled perspective that truly defines Artefacto as a revolution in interior design.
U.S
125 W 25th St, New York, NY 10001
Portugal
Brazil